The New Milk Chocolate

The new milk chocolate was introduced to the British market in 1905 and, with its unique flavour and texture, quickly became the market leader.

Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. By today’s standards the chocolate wasn’t particularly good – it was very coarse and dry and neither sweet nor milky enough.

At that time, the Swiss dominate the milk chocolate market with a product of superior taste and texture produced by Daniel Peters of Vevey, using condensed milk rather than milk powder.

In the early 1900s, George Cadbury Junior and experts at Bournville took on the Swiss, researching new recipes and production methods.

By June 1904, the recipe was perfected and a delicious rich and creamy new milk chocolate was ready for production.

Launched in 1905, Cadbury proudly boasted that its new milk chocolate was not only “as good as,” but better than the European milk chocolate. With its now-famous glass and a half of full-cream milk in every 200gms, it contained far more milk than any previously known chocolate.

The special flavours produced when fresh milk, cocoa mass and sugar are cooked together in the first stages of the chocolate crumb making process give Cadbury Dairy Milk its unique taste.

While advertising and packaging designs have evolved over the years, along with considerable technological advances in production, the Cadbury Dairy Milk recipe is still basically the same as it was in 1905.

Cadbury Dairy Milk blocks comes in a range of sizes suitable for all ages and occasions – from a quick snack, a self-indulgent treat, something to share with family or friends or a gift.

Cadbury Dairy Milk is sold with a similar design worldwide – the centerpiece of all packaging is the iconic “glass and a half ” image showing the famous glass and a half of pure full cream milk flowing into a delicious chunk of Cadbury Dairy Milk chocolate.

 

Cadbury’s Fun Facts!

Fun Facts

• The “glass and a half of full cream dairy milk in every 200gm” slogan with the picture of milk pouring into the chocolate block, is one of the all-time greats of advertising.
• Australians prefer creamier milk chocolate, with the Cadbury Dairy Milk brand being the market leader.
• Dairy Milk chocolate is the main ingredient of many other Cadbury chocolate favourites such as Freddo.
• The original Cadbury milk chocolate faded into obscurity in 1915.
• The largest moulded bar in the world was made by Cadbury Limited in October 1998 to celebrate the re-launch of Cadbury Dairy Milk. The giant 1.1 tonne block was nearly 9ft high and 4 ft wide. It would take an average person 120 years to eat!
• It takes the whole year’s crop from one tree to make 450gms of Chocolate.

 

Glass and Half of Joy

With every 200 grams of Cadbury chocolate, you get more than just a heavenly sensation. Cadbury’s age old promise to all its consumers is the one and a half glasses of pure full cream milk. This promise shows the relative healthiness and indulgence present in every Cadbury bar.

Have you gotten your Cadbury yet?

 

Cadbury!

Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. We employ 50,000 people and have direct operations in over 60 countries, selling our products in markets everywhere around the world.

We are nearly 200 years young. Our origins can be traced back to 1824 when John Cadbury opened a shop in Birmingham, UK selling tea and cocoa and in 1831 starting manufacturing drinking chocolate and cocoa. In 1969 Cadbury merged with Schweppes to create Cadbury Schweppes. In 2003, Adams Confectionery was acquired including its Trident and Halls brands, now respectively the world’s largest gum and candy brands.

On 7 May 2008, we demerged from the Americas Beverages businesses, creating Cadbury plc. Operating for two years following that, Cadbury was made an offer of 10.2 billion pounds by Kraft Foods which was accepted. Since then, we have been an integral part of the Kraft Corporation and we are proud to call ourselves one of the biggest confectionary companies in the world.